- To create and sustain a socio-economic project that is linked to the industry as well as all the subsidiaries and suppliers that fall within the Betting Industry.
- To achieve the primary goal of one of the key elements in the National Development Plan (NDP) 2030 – Training and Development, Transformation and a Skilled Workforce.
- To ensure that industry stakeholders and subsidiaries meet their goals in line with B-BBEE requirements for Socio-economic Development Initiatives and Skills Development.
- To help our learners achieve their full potential through quality education, training and recognition of prior learning.
- To work in partnership with our learners and clients to enhance their respect and loyalty.
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