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Association of South African Bookmakers become first association of its kind to join All-in Diversity Project as strategic partner

The South African Bookmakers’ Association (SABA) declares support for the All-in Diversity Project. SABA becomes the first industry association to declare its support for diversity, equality and inclusion in the industry.

LONDON – June 18, 2019 – The All-in Diversity Project, an industry-driven initiative that aims to benchmark diversity, equality and inclusion in the gaming and betting industry, is delighted to welcome their first industry group the South African Bookmakers’ Association (SABA) as their newest Strategic Partner.

SABA’s mission on behalf of their members, who include some of South Africa’s biggest corporate and independent bookies is to help offer mutual aid, maintain and promote honourable practices throughout the industry and support responsible gambling. The association is voluntary and governed by an executive committee of 9 members.

The All-In Diversity Project’s mission is to be the central global resource for all things relating to diversity and equality – working together to create tools such as knowledge bases, workplace tool-kits, training initiatives, learning exchanges, interactive events and to support long-term impactful change across the industry. The latest partnership with SABA is important and exciting; in an emerging market such as South Africa it is imperative that best policies and practices are put in place as the industry grows.

‘The SABA is not just our first industry association, but also our first African partner. Africa continues to be one of the world’s most exciting emerging markets, and we are very proud to welcome the continent’s pre-eminent industry association to the project. Not only does this underline the project’s international scope, but also the relevance and importance of Diversity and Inclusion to the sector globally.’ Says Co-Founder Christina Thakor-Rankin

SABA are delighted to enter into a strategic partnership with the All-In Diversity Project and spearhead the drive for industry diversity and equality on the African continent. “Our mission statement and the goals and objectives of the All-in Diversity Project align perfectly to provide our members with a platform to support a diverse workplace and leverage the effects of diversity to achieve a competitive business advantage.” Says CEO Sean Coleman


Founded in 1951, the South African Bookmakers’ Association is the leading voluntary association for bookmakers. As a recognised stakeholder in the industry for 68 years, SABA’s policy positions, representation and submissions are highly respected by Regulators of the Gambling Industry in South Africa. SABA also has recently pioneered an industry training and development academy which provides a fit for purpose industry platform that no only provides training and development to the industry but is a vehicle that focuses on the upliftment of unemployed historically disadvantaged communities by providing sponsored learnerships in the sector. Our web home can be found at www.bookies.co.za and contact via email through pearl.memela@www.bookies.co.za

All media inquiries should be directed to pearl.memela@www.bookies.co.za or via any of the phone numbers: Sean Coleman + 27 83 777 1176


The All-in Diversity Project is the industry’s global resource for data pertaining to diversity and inclusion. We collect data through employee surveys and the All-Index — a standard index which is set to be the definitive benchmarking tool for the gambling industry to measure progress towards inclusion in the workplace. Our vision is to shift the paradigm for inclusion through transparency, measurability and actionable tactics. More information can be found at allindiversityproject.com or by emailing info@allindiversityproject.com.

All media inquiries should be directed to info@allindiversityproject.com or via any of the phone numbers listed below:

Kelly Kehn: + 44 7449 861900

Christina Thakor-Rankin: +44 7790 018935